Social Media Marketing of Non-Evidence-Based Women's Health Interventions: Protocol for a Content Analysis Using Participatory Research Methods

Brooke Nickel   ^{1, 2 *} , PhD ;   Tessa Copp   ^{1, 2 *} , PhD ;   Emma Gram   ^{1, 3} , MSc ;   Jolyn Hersch   ^{1, 2} , PhD ;   Claire Hudson   ¹ , BPsych (Hons) ;   Kathleen McFadden   ¹ , MPH ;   Kristen Pickles   ^{1, 2} , PhD ;   Jenna Smith   ^{1, 2} , PhD ;   Melody Taba   ¹ , PhD ;   Alice Graham   ¹ , BPsych (Hons) ;   Becky Freeman   ⁴ , PhD ;   Barbara Mintzes   ⁵ , PhD ;   Jenny Doust   ⁶ , PhD ;   Deborah Cohen   ⁷ , BA (Hons) ;   Kirsten McCaffery   ^{1, 2} , PhD

¹ Sydney Health Literacy Lab, Sydney School of Public Health, Faculty of Medicine and Health, The University of Sydney, Sydney, Australia

² Wiser Healthcare, Sydney School of Public Health, Faculty of Medicine and Health, The University of Sydney, Sydney, Australia

³ Section of General Practice, Department of Public Health, University of Copenhagen, Copenhagen, Denmark

⁴ Prevention Research Collaboration, Sydney School of Public Health, Faculty of Medicine and Health, The University of Sydney, Sydney, Australia

⁵ Charles Perkins Centre and School of Pharmacy, Faculty of Medicine and Health, The University of Sydney, Sydney, Australia

⁶ Australian Women and Girls’ Health Research (AWaGHR) Centre, School of Public Health, The University of Queensland, Brisbane, Australia

⁷ London School of Economics and Political Science, London, United Kingdom

*these authors contributed equally