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This paper is in the following e-collection/theme issue:

RCTs - Protocols/Proposals (eHealth) (1343) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (2672) mHealth for Wellness, Behavior Change and Prevention (4261) Substance Abuse (662) Addiction Medicine (49) Storytelling in XR and Spatial Computing (5)

Published on in Vol 14 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/73382, first published .
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Short, Animated Storytelling Video to Reduce Addiction Stigma in 13,500 Participants Across Multiple Countries Through an Online Approach: Protocol for a Randomized Controlled Trial

Short, Animated Storytelling Video to Reduce Addiction Stigma in 13,500 Participants Across Multiple Countries Through an Online Approach: Protocol for a Randomized Controlled Trial

Authors of this article:

Maya Adam1, 2, 3 Author Orcid Image ;   Maxwell Klapow4 Author Orcid Image ;   Merlin Greuel2 Author Orcid Image ;   Misha Seeff5 Author Orcid Image ;   Julia K Rohr2 Author Orcid Image ;   Andrew Gordon6 Author Orcid Image ;   Doron Amsalem7 Author Orcid Image ;   Till Bärnighausen2, 8, 9 Author Orcid Image
Article Authors Cited by (4) Tweetations Metrics

Journals

  1. Adam M, Rohr J, Greuel M, Nguyen V, Abd El Aziz M, Überreiter C, Coles O, Bärnighausen T, Supady A. Digital storytelling boosts knowledge and behavioral expectation to reduce dietary sodium: a randomized controlled trial. npj Digital Medicine 2026;9(1) View
  2. Adam M, Bärnighausen T. Short animated storytelling: designing science-based global health messages for extreme scalability. npj Digital Public Health 2026;1(1) View
  3. Harvey G, Mallakin M, Sellen K. Critical Design for Overdose Response: Graphic Medicine as a Tool to Address Stigma. Societies 2026;16(5):151 View
  4. Adam M, Rohr J, Greuel M, Seeff M, Margulis E, Gates J, Klapow M, Liu S, Amsalem D, Bärnighausen T. Short, animated storytelling social contact videos reduce addiction stigma in the UK, USA, and South Africa: a randomised controlled trial of 13,397 participants. eClinicalMedicine 2026:104129 View