This paper is in the following e-collection/theme issue:

RCTs - Protocols/Proposals (funded, already peer-reviewed, eHealth) (392) Mass Media/Social Media Communication and Campaigns (574) Obesity and Nutrition as Public Health Problem (397) Innovations and Technology for Healthy Eating Education (487) Infoveillance, Infodemiology, Digital Disease Surveillance, Infodemic Management (1139) Prevention and Health Promotion (1362) Extended Reality, Virtual Reality and Virtual Worlds (761) Systemic Racism and Racial Bias in Health Care and Society (128) Vulnerable Populations in Health Research (237)

Published on in Vol 14 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/69096, first published .
Examining the Effect of Virtual Reality–Based Fast-Food Marketing on Eating-Related Outcomes in Young Adults: Protocol for a Randomized Controlled Trial

Examining the Effect of Virtual Reality–Based Fast-Food Marketing on Eating-Related Outcomes in Young Adults: Protocol for a Randomized Controlled Trial

Examining the Effect of Virtual Reality–Based Fast-Food Marketing on Eating-Related Outcomes in Young Adults: Protocol for a Randomized Controlled Trial

Authors of this article:

Omni Cassidy1 Author Orcid Image ;   Emma Boyland2 Author Orcid Image ;   Susan Persky3 Author Orcid Image ;   Andrea B Troxel4 Author Orcid Image ;   Brian Elbel1, 5 Author Orcid Image
Article Authors Cited by Tweetations Metrics

Omni Cassidy   1 , PhD ;   Emma Boyland   2 , MBA, PhD ;   Susan Persky   3 , PhD ;   Andrea B Troxel   4 , SCD ;   Brian Elbel   1, 5 , MPH, PhD

1 Division of Health and Behavior, Department of Population Health, NYU Grossman School of Medicine/Langone Health, New York, NY, United States

2 Department of Psychology, Institute of Population Health,, University of Liverpool, Liverpool, United Kingdom

3 Social and Behavioral Research Branch, National Human Genome Research Institute, National Institutes of Health, Bethesda, MD, United States

4 Division of Biostatistics, Department of Population Health, NYU Grossman School of Medicine/Langone Health, New York, NY, United States

5 Population Health and Health Policy, NYU Wagner Graduate School of Public Service, New York, NY, United States

Corresponding Author:

  • Omni Cassidy, PhD
  • Division of Health and Behavior
  • Department of Population Health
  • NYU Grossman School of Medicine/Langone Health
  • 180 Madison Avenue
  • New York, NY 10016
  • United States
  • Phone: 1 646 501 3546
  • Email: Omni.Cassidy@nyulangone.org