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What Motivates Young Adults to Talk About Physical Activity on Social Network Sites?

What Motivates Young Adults to Talk About Physical Activity on Social Network Sites?

online peer communication with “positive or negative statements made by potential, actual, or former customers about a product or company, which is made available to a multitude of people and institutions via the Internet” is referred to as electronic word-of-mouth

Ni Zhang, Shelly Campo, Jingzhen Yang, Petya Eckler, Linda Snetselaar, Kathleen Janz, Emily Leary

J Med Internet Res 2017;19(6):e226


Electronic Word of Mouth on Twitter About Physical Activity in the United States: Exploratory Infodemiology Study

Electronic Word of Mouth on Twitter About Physical Activity in the United States: Exploratory Infodemiology Study

In marketing research, digital sharing among individuals is called electronic word of mouth (eWOM), which refers to the online information exchange between and among a large number of consumers about a product [18].

Ni Zhang, Shelly Campo, Kathleen F Janz, Petya Eckler, Jingzhen Yang, Linda G Snetselaar, Alessio Signorini

J Med Internet Res 2013;15(11):e261


The Effectiveness Of Social Media (Facebook) Compared With More Traditional Advertising Methods for Recruiting Eligible Participants To Health Research Studies: A Randomized, Controlled Clinical Trial

The Effectiveness Of Social Media (Facebook) Compared With More Traditional Advertising Methods for Recruiting Eligible Participants To Health Research Studies: A Randomized, Controlled Clinical Trial

Traditionally, commonly used recruitment strategies include print media, radio, and informal channels such as word of mouth. More recently, researchers have turned to social media as an additional, or in many cases primary, recruitment strategy [1-3].

Mai Frandsen, Megan Thow, Stuart G Ferguson

JMIR Res Protoc 2016;5(3):e161


Mobile Phone Ownership Is Not a Serious Barrier to Participation in Studies: Descriptive Study

Mobile Phone Ownership Is Not a Serious Barrier to Participation in Studies: Descriptive Study

The analyses presented here include data from the online survey screener only.Recruitment and EligibilityWe recruited a convenience sample of adult smokers via public advertisements, free weekly newspapers, printed flyers, and word of mouth.

Emily J Harvey, Leslie F Rubin, Sabrina L Smiley, Yitong Zhou, Hoda Elmasry, Jennifer L Pearson

JMIR Mhealth Uhealth 2018;6(2):e21


The Use of Facebook Advertising to Recruit Healthy Elderly People for a Clinical Trial: Baseline Metrics

The Use of Facebook Advertising to Recruit Healthy Elderly People for a Clinical Trial: Baseline Metrics

CRO: Contract Research Organization.Clinical trial inquiriesNumberCRO website and intranet81Facebook621Word of mouth/referral/event64Print/newspaper ads61Poster/flyer/direct mail/billboard30DiscussionThe purpose of this report is to demonstrate the effectiveness

Julie M Cowie, Mark E Gurney

JMIR Res Protoc 2018;7(1):e20